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  • About Us

    About us

    Our vision

    The Relevance Gap

    About us

    We are The Relevance Group. We grow your business, by unlocking the potential in your data

    Our vision

    We believe that Relevance is the most powerful currency in modern marketing. We guide companies to become relevant.

    The Relevance Gap

    Most companies believe they’re relevant, while their customers often don’t agree. While brands speak louder, customers are tuning out.

  • Solutions

    Our Approach

    End-to-end approach

    Our technologies

    Your challenges

    Our Expertise

    Data Strategy & Infrastructure

    Market & Consumer Insights

    Customer Journey Management

    Growth Activation

    End-to-end approach

    We believe an end-to-end approach is essential to create business relevance. Because only by overseeing the full journey can we make every part work together.

    Our technologies

    We combine latest marketing technologies, data science and AI with our own innovative solutions to identify and realize our clients’ business growth.

    Data Strategy & Infrastructure

    We help you to identify, structure, and orchestrate the right data sources, and create a future-proof data strategy that enables smarter marketing and sales.

    Market & Consumer Insights

    We help you deeply understand your market, customers, and competitors, so you can make smarter decisions, spot hidden potential, and stay ahead.

    Customer Journey Management

    We design and optimize every touchpoint across the customer lifecycle, ensuring your marketing and communication is always timely, relevant, and connected.

    Growth Activation

    We operationalize your growth strategy with personalized campaigns that connect the dots between marketing, sales, and loyalty, to realize your business growth.

    Your challenges

    We know exactly what kind of challenges are actual in businesses. Get inspired how we solve your business objectives.

    Our expertise

    Our experts help you from strategy to execution. Learn all about how we build the foundation for your business growth and how we help you to achieve it.

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    Our cases

    Discover how our customers achieve lasting impact with our tailored solutions.

    Insights & News

    Blogs, articles and the latest news from inside our organization.

  • Connect

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    Career

    Relevance Workshop

    Contact

    Have questions or ready to move forward? Let’s start building Relevance together.

    Careers

    Join the experts behind some of Europe’s most forward-thinking marketing and sales strategies. We’re always looking for sharp minds and kind people.

    Relevance Workshop

    Book your Relevance Workshop and get inspired how we unlock the commercial potential of your data.

Theme Case: Market & Consumer Insights

Dutch universities

KLM

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