The Relevance Group establishes TRG Benelux B.V.
Press release
Hamburg, February 2025 – The Relevance Group (TRG) is strengthening its presence in the Benelux region with the launch of TRG Benelux B.V., a dedicated entity designed to unite all current and future TRG companies in the region and drive stronger synergies between them.
To lead this initiative, Hesam Fahimi has been appointed as CEO of TRG Benelux B.V. Previously CEO of the Dutch full-service market research agency Markteffect, which has been part of The Relevance Group since 2024, Fahimi will now focus on fostering synergies between existing TRG companies and supporting new business acquisitions to further expand TRG’s capabilities in data-driven marketing and sales in the Benelux region.
TRG Benelux B.V. currently includes Markteffect and Techonomy, with more companies to follow.
Andreas Hannemann, Group CEO of The Relevance Group:
"With the establishment of TRG Benelux B.V., we are creating a dedicated structure to unite our companies in the region and drive stronger synergies. This is a key step in strengthening our presence in the Benelux region and ensuring even closer collaboration between all TRG companies. With Hesam at the helm, we have the vision, experience, and leadership to shape TRG Benelux B.V. into a driving force for growth, collaboration, and innovation in the region.”
As part of this transition, Boj Nefkens, formerly Commercial Director at Markteffect, will take over Fahimi’s previous role as Managing Director of Markteffect, ensuring continuity and further growth for the company.
The establishment of TRG Benelux B.V. marks an important step in The Relevance Group’s strategy to create a more connected and synergistic network of companies, leveraging shared expertise in data, insights, and marketing technology to drive business impact.
