The Relevance Group adds technology expertise: TDA Group joins the group
Press release
Hamburg, April 2025
The Relevance Group (TRG), a European network of companies specializing in data-driven marketing and sales optimization, is strategically expanding its portfolio to include technology. With TDA Group joining, TRG takes an important step toward building a group-wide technological foundation.
TDA Group unites specialized companies from the Netherlands, Belgium, and Germany under one roof, including Campaigns Unlimited, Global Group, Human Inference, Invenna, and TDA Analytics. Together, they cover key areas of modern data management, ranging from Master Data Management (MDM) and Customer Data Platforms (CDP) to marketing automation, segmentation data, KYC/AML compliance, predictive analytics, and campaign management.
With TDA Group joining, TRG is establishing technology as an independent area of expertise within the group. Under the umbrella of the TRG Holding, TDA Group will provide a shared technological infrastructure accessible to all companies within the group. The aim is to connect existing tools more effectively, establish shared data standards, and make technologies available in a flexible, scalable way across the network.
Andreas Hannemann, Group CEO of The Relevance Group:
“With TDA Group, we are creating the technological foundation for even more relevant customer communication. Data processing, platform architecture, and automation are essential components of intelligent solutions. TDA Group delivers exactly that, making our group not only larger, but also smarter. Our companies will benefit directly from these capabilities – and so will our clients, through targeted, technology-supported communication along the entire customer journey.”
Frank de Beun, CEO of TDA Group:
“We look forward to continuing to pursue the ambitions of TDA Group as part of The Relevance Group. As a provider of data technology and analytics, we strive to deliver the highest value and relevance to our clients. We believe that working with The Relevance Group can further enhance this commitment and provide even greater value and relevance. After all, that's what we do for our clients.”
The addition of TDA Group is part of TRG’s Buy & Build strategy and is supported by the Swiss investment group Ufenau Capital Partners. The goal is to bring together specialized companies from marketing, sales, and technology within a strong corporate structure – with the clear ambition of establishing TRG as Europe’s leading provider of data-driven customer communication.
