Our history
Milestones that brought us here.
From vision to Relevance.
How it all started
The story of The Relevance Group is a journey of vision, collaboration, and a relentless drive for meaningful customer connections.
From his early days, Andreas Hannemann, our founder, believed that data could do more than just fill spreadsheets – it could transform businesses. His passion for sports offered a fitting metaphor for his approach: a team working together, each player knowing their strengths, striving towards a common goal.
In 2012, with a clear vision and a small team, Andreas and his co-founder Peter-Joachim Fiegel breathed life into what would become Datalogue. Operating from a modest office space, the team shared a single mission: to bridge the gap between data and actionable insights. It was here that the groundwork for The Relevance Group was laid, focusing not just on numbers but on understanding people.
Their philosophy was simple yet profound: "Marketing and sales have too many channels, yet they miss the mark because the content isn't relevant." Their approach was about precision – targeting the right audience with the right message on the right channel. This philosophy resonated with clients, and word spread. Without flashy advertising, Datalogue grew through word-of-mouth, testament to its impactful results.
The founding of The Relevance Group
By 2022, Datalogue's success attracted the interest of Ufenau Capital Partners, leading to the creation of The Relevance Group.
Our group was built on a vision of creating a network that seamlessly blends technology, marketing, and data expertise to help businesses maintain their relevance in a dynamic world. Our success is driven by our ability to translate complex data into clear, actionable strategies that empower businesses to grow. By focusing on human behaviour alongside analytics, we have become a trusted co-pilot for navigating the challenges of the digital age, delivering solutions that are both precise and empathetic.
Today, The Relevance Group continues to expand across Europe, welcoming new partners who align with our mission to create lasting customer relevance. This growth reflects our broader purpose – not just to offer services, but to foster meaningful connections between companies and their audiences, transforming the way businesses engage with the world.
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History of The Relevance Group
2022
Founding of The Relevance Group
In May 2022, The Relevance Group was born when Ufenau Capital Partners acquired Datalogue GmbH. Founded in 2012, Datalogue had already made its mark by transforming data into actionable insights. Now, as the heart of TRG, it continues to drive the vision of connecting data to meaningful customer relationships.
This milestone was just the beginning. TRG started assembling a growing network of partner companies, combining expertise in technology, marketing, and data to provide seamless, end-to-end solutions. With a clear mission to help businesses thrive in a fast-changing world, TRG empowers clients by turning data into measurable growth and deeper customer connections.
2023
Welcome DataLab GmbH
In April 2023, DataLab GmbH (est. 2011) joined The Relevance Group, enhancing our expertise in Customer Equity. Known for maximizing loyalty and financial success, DataLab’s end-to-end approach—from customer insights to direct marketing—aligns perfectly with TRG’s mission to transform data into growth and create lasting customer connections.
2023
Welcome Converto AG
In July 2023, Swiss online marketing company Converto AG (est. 2015) became part of The Relevance Group. Specializing in cutting-edge digital marketing technologies, Converto offers innovative solutions like Augmented Advertising, 3D Ads, and Cookieless Advertising. Their expertise enhances TRG’s ability to deliver impactful campaigns in a dynamic digital landscape.
2024
Welcome Markteffect
In January 2024, the Dutch market research company Markteffect (est. 2007) joined The Relevance Group, enriching our market research capabilities. With teams in Amsterdam and Eindhoven, Markteffect empowers marketing professionals with actionable insights, perfectly aligning with TRG’s commitment to driving data-driven success.
2024
Welcome Interactive Marketing Group GmbH
In September 2024, Interactive Marketing Group (IMG) became part of The Relevance Group. Since 2014, IMG has partnered with digital leaders like o2, Lufthansa, and Deutsche Bahn to create exceptional customer experiences. Their expertise in omnichannel marketing and digital transformation strengthens TRG’s ability to connect businesses with their customers in meaningful ways.
2024
Welcome Techonomy
In September 2024, Dutch full-service digital agency Techonomy (est. 2016) joined The Relevance Group. With over 70 specialists, Techonomy blends creativity with data-driven insights to drive marketing and sales success. Their innovative approach supports TRG’s dedication to unlocking new opportunities in the digital age.
2024
Welcome Customlytics GmbH
In November 2024, Berlin-based full-stack consultancy Customlytics (est. 2016) became part of The Relevance Group. Customlytics specializes in mobile technology and marketing, offering expertise in app strategy, product management, and performance campaigns. Their comprehensive solutions reinforce TRG’s commitment to delivering impactful, data-driven outcomes in the mobile space.
The Relevance Group was built on the belief that collaboration and curiosity can turn challenges into opportunities. Together, we’re shaping a future where businesses truly connect with their customers and drive lasting impact.
The Relevance Group was built on the belief that collaboration and curiosity can turn challenges into opportunities. Together, we’re shaping a future where businesses truly connect with their customers and drive lasting impact.
- Andreas Hannemann
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